Define an ideal customer profile
Write down the companies and people most likely to benefit from what you sell.
FIND IT IN THE APPProspects → ICP
How to use it
Create a profile
Choose New profile or Create your first profile.
Describe the companies
Set the relevant industries, company size, locations and keywords available in the form.
Describe the people
Add job titles and seniorities that match the buyer or decision-maker you want to reach.
Use it for sourcing
Save the profile, then choose it when finding prospects through your provider.
What to know
Keep the profile useful
Start with customers you serve well. Avoid making the audience so broad that everyone qualifies, or so narrow that a provider cannot find anyone.
If something does not work
If a search returns too few people, review one filter at a time and check whether the provider supports the criterion you selected.