Use AI insights
Review recommendations alongside their evidence before making changes.
How to use it
Review the analysis context
Check the update time and available data. The page describes the automatic analysis schedule.
Read the recommendation
Look at the explanation, confidence and suggested action. Compare these with the underlying campaign results.
Act in the relevant product area
Open Ads Manager or the linked area to review and make the change. A recommendation alone does not change a campaign.
Request a new analysis when useful
Run AI Analysis asks for a fresh analysis. Refresh reads the available results; it is a different action.
What to know
Human judgment
AI recommendations can be wrong or based on a small sample. Confidence is not a guaranteed performance improvement.
Disabled actions
If Approve Action is disabled, do not assume that recommendation can be executed automatically. Use the available navigation and review the campaign yourself.
If something does not work
If there is no new insight, check that recent data exists and that the analysis completed.