Run an email sequence
Send a planned series of emails, within a sending window, and stop follow-ups when appropriate.
How to use it
Create a draft
Choose New sequence and select the sending connection.
Write the steps
Add subjects, message bodies and delays. The current sequence supports up to eight emails. Keep follow-ups relevant and concise.
Choose timing and limits
Set timezone, sending days, sending hours and the sequence’s daily limit. Check the sender’s own cap too.
Preview personalization
Review merge fields and fallbacks. A required missing field can prevent a send. An {{opener}} must be approved for the sequence’s brief.
Enroll and activate
Choose the prospects, review the sequence and activate it deliberately. Creating a draft does not send anything.
Monitor and pause
Check the last-ran health line and results. Use Pause all sequences when you need to stop new sequence activity across the workspace.
What to know
When follow-ups stop
A reply, unsubscribe, bounce, spam complaint, do-not-contact status and other terminal prospect statuses can stop enrollment. Automatic out-of-office replies are recorded differently from a genuine reply.
Reply detection matters
Automatic replies from prospects require SendGrid inbound setup. With SMTP or no inbound domain, record Replied yourself. Read the acknowledgement shown before activation.
An uncertain send
If a worker loses confirmation during sending, the system can mark the message failed rather than automatically send it again. Inspect the provider before a manual retry.
If something does not work
If no emails go out, check activation, enrollment, sending window, sender connection, daily caps, missing fields and the scheduler’s last-ran line.